Executive Track Record
THE TRACK RECORD BEHIND BLACKDOOR
Francisco Gutiérrez Reyes, founder of Blackdoor, has built a career spanning more than four decades in the hotel and tourism industry, from leading hotels and large operating structures to creating brands, lifestyle concepts, culinary experiences, and internationally recognized projects.
01
GRUPO POSADAS
Nearly three decades of hotel leadership
He held key positions including Commercial Director, Director of Operations, and Chief Executive Officer of Posadas Sudamérica, after building his career in hotel management and operations.
02
LIVE AQUA
Creator of a pioneering lifestyle concept
He was the creative mind behind Live Aqua, a brand that redefined sensory, contemporary luxury in Mexican hospitality and remains one of Grupo Posadas’s flagship brands.
03
HOTELES XCARET
From concept to an international benchmark
He led the hotel project from its earliest stages and pre-opening through the consolidation of Hotel Xcaret México, Hotel Xcaret Arte, and La Casa de la Playa, integrating hospitality, culture, nature, design, and gastronomy.
04
ATELIER DE HOTELES
Co-founder & CEO
He created and developed a hotel proposition from the ground up, integrating concept, identity, commercial strategy, operating standards, and a vision of contemporary luxury connected to art and Mexican sensibility.
05
LEADERSHIP IN LATIN AMERICA
Posadas Sudamérica & Best Day Brasil
As Chief Executive Officer of Posadas Sudamérica and later Chief Executive Officer of Best Day Brasil (OTA), he led hotel and tourism businesses in Brazil, Argentina, and Chile, combining regional expansion, operations, and online commercialization across B2C, B2B, and B2B2C channels.
06
BEYOND HOTELS
Grupo Lomas · Tourism and experiences
As Chief Executive Officer of Grupo Lomas, he created Lomas Hospitality and developed an integrated vision connecting hospitality, vacation clubs, tourism parks, transportation, a travel agency, and experiences under one strategy.
Founder & Principal Consultant
FRANCISCO GUTIÉRREZ REYES
“Truly memorable projects are born from a clear concept that serves as a unifying thread. That concept allows architecture to understand operations, commercial strategy to engage with design, and art, culture, and gastronomy to become essential parts of the product and the experience rather than mere complements.”
Services
SIX AREAS OF EXPERTISE
Blackdoor supports hospitality and tourism projects from concept definition through opening, operations, and growth. Each project is led by Francisco and supported by a multidisciplinary team tailored to its objectives.
